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The practitioner states that
he/she is a medical professional but has a name that is followed
by titles, degrees, or credentials which are unknown or unidentifiable. |
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The practitioner claims that
most or all Americans are poorly nourished. |
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Claims are made that medical
treatments are dangerous. |
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Supplements are recommended for
everyone. |
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Disclaimers are couched in pseudo-medical
jargon. |
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Product is marketed with testimonials
and anecdotes. Empirical (scientific) data is missing, dated,
or concluded in a clinic or setting with no known reputation. |
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The practitioner claims that
he/she, the product, or both are being suppressed by the government. |
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The product is marketed with
terms such as, "ancient", "newly emerging research", "mystical",
or "secret." |
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The product is marketed to treat
most every illness and condition under the sun. |
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Product is "experimental", yet
you will be charged to purchase or use it. |